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Chapter 1 - What is Eva's Phoenix?
Chapter 2 - Eva's National Initiative
Chapter 3 - Homeless Youth - Who Are They?
Chapter 4 - Effective Programs
for Homeless Youth
Chapter 5 - Developing the Vision
for Eva's Phoenix
Chapter 6 - Turning the Vision into Reality
Chapter 7 - Developing Strategic Partnerships
Chapter 8 - Working with Funders
Chapter 9 - Youth Goal-Setting and
Case Management Approach
Chapter 10 - Working with Youth
Chapter 11 - Mentorship
Chapter 12 - Working with Staff
Chapter 13 - Making the Transition
to Community
Chapter 14 - Social Enterprise
Chapter 15 - Evaluation
Chapter 16 - Policies and Procedures

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Chapter 7 - Developing Strategic Partnerships

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Lessons Learned

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Working with the Media

Organizations can deal with the media in either a proactive or a reactive way. Reactive organizations have less control of the message as they are responding to a story or situation in the news. Proactive media relations can provide a variety of opportunities for organizations to get their messages out.

  • Good media relations can:
  • Build credibility for an organization or project.
  • Provide beneficial public relations opportunities for an organization or project.
  • Provide beneficial public relations and recognition opportunities for supporters and partners (including businesses and politicians), highlighting their community involvement and sense of civic duty.
  • Act as a public education tool.
  • Disseminate information about an organization or project and widen networking opportunities.
  • Help with fund raising.

For examples of media coverage for Eva’s (OPENS NEW WINDOW)

Lessons Learned – Media Relations

  • Write press releases with an identifiable “hook” to get media interested in a story.
  • Develop main messages or “talking points” for anyone who will be speaking on behalf of your organization.
  • Cultivate relationships with key media people. This will ensure they understand the concepts and can build on their knowledge. Once relationships are established it makes pitching future stories much easier.
  • Having youth act as spokespeople has more impact. Coach youth as spokespeople, but ensure a non-exploitive approach and avoid situations where they may be manipulated. Make sure they are well prepared for interviews or media events and have alternates in place in case the chosen spokesperson changes his mind at the last minute. Training youth as media spokespeople is another example of building skills and leadership.
  • Be cautious of how youth are portrayed in the media, and as with all other aspects of the project, involve them from the beginning.

 

 

 

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